The paint market is becoming more and more confusing: three in one, five in one, full effect in one and other functional paints are everywhere, and do these paints really bring together a variety of functions and advantages as advertised by businesses? Is it really a class higher than ordinary paint? In fact, even professionals in paint sales are difficult to understand the subtle differences. Later, there were balcony specific paint, kitchen specific paint, living room specific paint, etc., which sounded fresh and very useful, and what catered to consumers' professionalism was the best psychology. And in fact, is there really such a magic about special paint, or is it necessary to pay attention to it? The Editor takes you to solve the mystery of paint n in one and special paint
the significance of N-in-One marketing is far greater than the significance of product performance
N-in-One, as the name suggests, is the integration of several functions into a product, most of which are interior wall coatings. For example, three in one means that the product has three functions, and so on. Five in one means five functions, ten in one means ten functions, and full effect in one means all functions of emulsion paint. After the products of N-in-One, the first famous brand paint manufacturer, were accepted by the market, domestic paint enterprises followed up one after another, some slightly changed, and some completely imitated, resulting in a wide range of N-in-One products on the market at present
in fact, no matter how many in one, it is just a few performance indicators, not as magical as individual businesses boast. Experts said that the national standard gb/t9756-2001 stipulates three essential functions of latex paint, namely, scrub resistance, alkali resistance and coverage. As long as the paint products meet the national standards, they can basically meet the needs of ordinary families. He said that the so-called super elasticity, waterproof and breathable, anti pollution, clean taste, excellent leveling, fast drying and so on are only derived ancillary functions or construction performance. For scrub resistance, alkali resistance and coverage, many n-in-1 coatings only highlight the scrub resistance function, while the alkali resistance and coverage function are rarely involved, and their auxiliary functions dominate; For super elasticity, unlike DIY, which is popular in the United States, most owners in China will choose professional construction personnel for construction, so the construction performance is secondary to the owners. To put it bluntly, the significance of marketing is far greater than that of product performance
specialized products are not much different from general standard coatings in essence.
at present, many products with their own specialties have emerged in the market, such as kitchen and bathroom special paint, balcony special paint, exterior wall special paint, dark paint, art paint, pure flavor soft gloss paint and children's pregnant women special paint. For many consumers, they feel that such products are technically professional and easy to use, so they are willing to pay more for special paint. But do these products really have special effects? Is it necessary to pay attention
in fact, there is no obvious difference in paint performance among kitchen, bathroom, living room and bedroom. According to experts, from the perspective of usability, ceramic tiles will obviously have more advantages in anti fouling and cleaning than the so-called kitchen and bathroom special paint. Kitchen and bathroom special paint is only suitable for those who pursue personality, pay attention to style, and cook less at home. In fact, many medium and high-end paint products are not inferior to special paint in terms of scrub resistance and moisture resistance. Experts also said that in order to have high gloss and good moisture resistance, it only needs a higher resin content in the paint; The so-called dark paint can be achieved by adding all kinds of color pastes into the white emulsion paint in proportion and mixing them evenly manually or mechanically
experts said that in fact, these coatings under the banner of special paint are not much different from general standard coatings in essence! For example, the special paint for children and pregnant women launched by the manufacturer sounds like adding a lot of environmental friendly materials, but in fact, it only adds some nano materials and aromatics, and there is no standard for how many negative ions it will produce! Consumers are easily fooled! In fact, paint and building materials are mainly divided into three kinds, an interior wall paint, an exterior wall paint, and a wood paint. Because of the difference between indoor and outdoor environment, the requirements of environmental protection indicators, anti-aging and anti acid and alkali are different. Consumers only need to choose according to their own actual needs when purchasing paint, and in the face of the temptation of N-in-One and special paint, it is best to weigh carefully! (Shuai Yuanzhi)