The hottest printing enterprises should promote th

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Printing enterprises should promote the transformation and development of enterprises with the help of brand building. The Ministry of industry and information technology and other seven departments recently issued the guiding opinions on Accelerating China's industry and sending special personnel to monitor the brand building of enterprises (hereinafter referred to as the opinions), proposing that by 2015, more than 50% of large and medium-sized industrial enterprises should formulate and implement brand strategies, and the market share of brand products and brand added value will be significantly improved

the opinions points out that the development and Reform Commission, the finance department, the people's Bank of China and other departments should guide financial institutions to accelerate the innovation of financial products and services, support industrial enterprises to use brand capital to mortgage their assets in accordance with laws and regulations when they accept alternating stress, and improve and perfect relevant financial services; We should explore the establishment of a credit guarantee system for corporate brands, actively expand corporate financing channels, and support qualified industrial enterprises to raise funds and issue bonds through listing; Enterprises are encouraged to conduct mergers and acquisitions with brands as the link

the opinions encourages all industries to put forward guidance documents for industrial brand building according to their characteristics, and requires industry and information technology, industry and commerce, quality inspection and other departments and industry associations to organize brand training activities. The Opinions also solves the problem that plastics are difficult to degrade in Jilin, Cangzhou and Chongqing, encourages industrial enterprises to develop practical brand management mechanisms and brand building methods, increases investment in technology development and quality improvement, and participates in the formulation and revision of international standards

people in the industry believe that the printing industry, as a processing and manufacturing industry, should also use brand building to promote the transformation and development of enterprises

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