Fierce market competition, door and window enterpr

2022-07-22
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In the highly competitive door and window market, every enterprise is trying its best to expand its market share, which cannot be separated from the participation of dealers. Therefore, investment attraction is always placed in the primary position of all work of door and window enterprises

in the highly competitive door and window market, every enterprise is trying its best to expand its market share, which cannot be separated from the participation of dealers. Therefore, investment invitation is always placed in the primary position of all work of door and window enterprises. Dealers with super competitiveness can greatly promote the development of enterprises, and this is also the most desired partner of door and window enterprises. Door and window enterprises should pay attention to refining their selling points in the process of attracting investment, so as to have more advantages in the "battle for competition" of dealers

1. Analyze the advantages and disadvantages of competitors and find a breakthrough

the selling points of investment attraction in market operation must not be self admiration, and must form a reference and difference with competitors. Before that, we should also recognize our competitors. Peers are not equal to competitors. Only those who are more consistent with our positioning and target market are competitors. When put together with competitive brands, you must have your own unique advantages. Here, it is not recommended that small and medium-sized enterprises follow the strategy and must have their own unique ideas. Think about what others haven't thought about, say what others haven't said, and do what others haven't done. This is the so-called "division" and "differentiation"

2. Looking for the bright spots of the product market

many bosses of door and window enterprises are from sales or production industries. At the beginning of the establishment of door and window enterprises, they will develop and design many advantages for their own products. When you ask about the product selling points of enterprises, they will list more than ten, so basically every enterprise has many product selling points. However, in fact, too many selling points are equal to no selling points, because too many selling points are not conducive to communication, to cultivate their core competitiveness, and to accurate market docking. For more enterprises, it is necessary to subtract the selling points of refined products to find the one that can most move the market among all the selling points

3. Find the hidden needs of customers from the consumption level

the refinement of the investment promotion selling points of door and window enterprises is also inseparable from the choice of the market and consumers, so the selling points can also be refined from the door and window consumers and users. From the consumption level, it is important to find the hidden needs of customers. When the consumption needs of end users are found in place and meet the advantages of the enterprise itself, we can hit ten with one blow. Compared with "multiplication" for brand building, every right point can produce multiplier benefits

4. Pay more attention to the product service level

when door and window enterprises are looking for investment selling points, they will subconsciously look for them from the product level, and ignore looking for them from the service level. Dealers also gradually understand that it is not difficult to find a manufacturer with good products and hard power, but it may be difficult to find a manufacturer with good service and soft power. Therefore, when refining the selling points of investment promotion, we should add more efforts to the service selling points

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